Century City has several stellar streets. In 1956, when 20th Century Fox decided to convert its backlot into a development called 20th Century City, Edmond Herrscher, nephew-in-law of Fox president Spyros Skouras, conceived of a main concourse called Avenue of the Stars. Herrscher meant movie stars, but once aluminum giant Alcoa took full ownership of the development in 1963, they defined “stars” in Space Age terms, and named Century City’s smaller streets accordingly.
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