Named in 1972 as part of a development called the Sesame Street Family Apartments. Over a hundred newspaper ads in 1973-1974 promised “family fun plus kids’ smiles” here. By then, of course, the PBS children’s show Sesame Street, which premiered in 1969, was a phenomenon – and no, neither PBS nor Jim Henson owned this property. One can imagine some Muppet lawyer frantically typing out cease-and-desist letters, because in late 1974 the complex’s name was quietly changed to Village Square. Sesame Street – the actual road – got to stay; perhaps predicting a potential conflict, its developers had named an intersecting road Coriander Drive as if to suggest, “By ‘sesame’, we of course meant the seed.”
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