Named for Edward William Morgan (1860-1943), sales manager for the Empire China Company, headquartered on Empire Avenue in the 1920s. He was born in St. Louis with the surname Morgenthaler, which his children Edna and Paul would keep. Of his other two kids, his son Jean died of sepsis at the age of 18 and his daughter Gertrude moved to the Bay Area – her son George Cory Jr. wrote the music for “I Left My Heart in San Francisco”. Morgan’s first wife Emma killed herself in 1900; after a brief second marriage, he met third wife Mabelle Macbeth in Chicago. They lived here on Grinnell Drive from 1922 until at least 1930, then moved to Santa Monica to live with Mabelle’s sister Josephine. Morgan may have married a fourth time late in life.