The 600 acre City Terrace subdivision was opened for sales in October 1923 by Walter H. Leimert (1877-1970), a big-time real estate operator from Oakland who had relocated to Los Angeles earlier that year. (His first Southland development was Bellehurst Park in northeast Glendale; his most famous one, Leimert Park, opened in 1927.) Leimert spared no expense when it came to advertising his ventures, and he promoted City Terrace with weeks of full-page ads in all the local newspapers. This street itself was part of Ramona Boulevard until 1937, when it was renamed City Terrace Drive.