This street was originally called Fowler Avenue in 1902 to honor Eldridge Merick Fowler (1833-1904), an early Playa del Rey funder. A lumber magnate who would enlarge his already vast fortune with shrewd mining investments, the native New Yorker made his name in Michigan and Chicago but spent his final years in Pasadena. Fowler Avenue was changed to Fowling Street in 1938 – possibly to avoid mail delivery conflicts with the Eastside’s Fowler Street (named for Edward Mumford Fowler, no relation).
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