Holloway Drive was named around 1913-1914, its provenance unknown. It may have been inspired by Holloway Road, a well-known thoroughfare in North London, following that time-honored L.A. tradition of “when in doubt, name a street after something British”. (There was a prominent San Fernando Valley resident named Bert R. Holloway (1879-1940) who owned a chicken hatchery in Van Nuys, but he would have been a very unlikely namesake out here in WeHo.) At any rate, this roadway existed by 1906, when the Saint Victor Catholic Church was built upon it. It was called Santa Monica Avenue at the time, as was the nearby stretch of Sunset Boulevard. Meanwhile, the local portion of Santa Monica Boulevard was then known as Sherman Avenue. It’s okay to be confused by all this.