How did Hollywood get its name? There are many theories; somewhere between zero and one of them is true. First, the facts: The Wilcoxes, Harvey and Ida (a.k.a. Daeida), were Midwestern transplants who bought 120 acres of the Cahuenga Valley in late 1886. They branded it “Hollywood” by February 1887 and began developing a pious, teetotaling farm community here. (Nice try.) Back then, Hollywood Boulevard was still called Prospect Avenue. It became known by its current name in 1901 and was officially changed in 1910 when the city of Hollywood was annexed by Los Angeles. As for the etymology, there’s an oft-told tale that a woman sitting next to Ida Wilcox on a train told her about her summer home “Hollywood”, near Chicago, and Ida took note. In his 1938 book History of Hollywood, longtime resident Dr. Edwin O. Palmer insisted that Ida had told him this story herself. Conversely, Ida’s sister Madge claimed in a 1968 interview (on her 100th birthday) that Ida said, “Madge, I’ll call this land Hollywood” after spotting the California holly growing in the nearby canyons. Yet another theory has local landowner Ivar Weid suggesting the name. More recently, a story crediting developer H.J. Whitley with coining Hollywood has been aggressively promoted by his great-granddaughter. It’s easily debunked, as Whitley was nowhere near California in the 1880s.
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